As a dedicated Scout leader, you understand the incredible benefits that Scouting brings to young lives. You’ve seen the transformative power of outdoor adventures, leadership development, and the sense of camaraderie that comes with being a Scout. But in a small town, finding new Scouts can sometimes feel like a daunting task. Fear not! In this article, we’ll explore seven of the best ways to recruit new Scouts and keep your Scouting community thriving, no matter how small your town may be.

1. 1 – Know Your Local Community
2. 2 – Host Open Houses and Information Sessions
3. 3 – Utilize Online and Social Media
4. 4 – Collaborate with Local Leaders and Organizations
5. 5 – Encourage Word of Mouth and Referrals
6. 6 – Attend Local Events and Fairs
7. 7 – Offer Trial Scouting Opportunities
8. Conclusion

1 – Know Your Local Community

Understanding your community is the first step in successful recruitment, especially in a small town. Here’s what you can do:

• Understand the Demographics: Take the time to research and understand the demographics of your small town. What are the age groups present, and what are their interests and needs? This information will help you tailor your recruitment efforts effectively.
• Identify Potential Scout Families: Identify families within your community who may be interested in Scouting. These could include families with children of Scout age or parents who value outdoor activities and character development.
• Build Relationships with Local Schools and Organizations: Reach out to local schools, community centres, and other youth organizations. Collaborate with them to promote Scouting to their students and members. Offer to give presentations at school assemblies or community meetings to showcase the benefits of Scouting.

2 – Host Open Houses and Information Sessions

Open houses and information sessions provide a great opportunity to introduce potential Scouts and their families to the world of Scouting:

• Create Inviting Events: Plan open houses that are welcoming and informative. Decorate your meeting space with Scout memorabilia, and have current Scouts on hand to share their experiences.
• Showcase the Benefits of Scouting: During these events, emphasize the life skills, leadership opportunities, and outdoor adventures that Scouting offers. Use stories and anecdotes to illustrate how Scouting positively impacts young lives.
• Encourage Participation and Answering Questions: Invite attendees to participate in some Scout activities or games. Be prepared to answer questions from parents and potential Scouts about the program, the Scout Law, and what to expect from their Scouting journey.

3 – Utilize Online and Social Media

In today’s digital age, having a strong online presence is essential for recruiting new Scouts:

• Create a Strong Online Presence: Maintain an up-to-date website or social media profiles for your Scout group. Use these platforms to share information about meetings, events, and the Scouting experience. Ensure that your online presence reflects the inclusive and welcoming nature of Scouting.
• Engage with Parents and Potential Scouts on Social Media: Interact with parents and potential Scouts on social media. Share stories of Scouting adventures, post photos of your meetings and outings, and encourage families to join the conversation by sharing their experiences.
• Share Success Stories and Updates: Regularly update your online platforms with success stories of Scouts who have achieved remarkable goals or overcome challenges through Scouting. Highlight the achievements and contributions of your Scouts to the community.

4 – Collaborate with Local Leaders and Organizations

Building partnerships with local leaders and organizations can expand your Scouting network:

• Form Partnerships with Community Organizations: Collaborate with local community organizations such as Rotary clubs, Lions clubs, or the Chamber of Commerce. These groups often have connections and resources that can support your recruitment efforts.
• Invite Local Leaders to Share Their Scouting Experiences: Invite respected members of your community, including business leaders, politicians, or educators, to share their personal experiences with Scouting at your meetings. Their testimonies can inspire families to join.
• Leverage Local Media for Promotion: Contact local newspapers, radio stations, and TV channels to feature stories about your Scout group’s activities and achievements. Media coverage can boost awareness of Scouting in your town.

5 – Encourage Word of Mouth and Referrals

The power of word of mouth should never be underestimated:

• Empower Current Scouts and Their Families as Advocates: Encourage your current Scouts and their families to be advocates for Scouting. When they share their positive experiences with friends, Neighbours, and co-workers, it can be a powerful motivator for others to join.
• Incentivise Referrals and Positive Recommendations: Consider implementing a referral program where Scouts receive recognition or small rewards for bringing new members into the group. Acknowledge the efforts of those who refer new Scouts at group meetings or in your online communications.
• Highlight the Welcoming and Inclusive Nature of Scouting: Ensure that your Scout group is known for its inclusive and welcoming atmosphere. Emphasize that Scouting is for everyone, regardless of background, and that it promotes diversity and tolerance.

6 – Attend Local Events and Fairs

Don’t miss the opportunity to connect with potential Scouts and their families at local events and fairs:

• Set Up Scout Booths at Community Events: Participate in community events, such as parades, festivals, or fairs, by setting up a Scout booth. Offer information, activities, and opportunities for interested families to sign up.
• Engage with Families at Local Fairs and Festivals: Interact with families at local fairs and festivals by organizing games, challenges, or demonstrations that showcase Scouting skills and values.
• Showcase Scouting Activities and Benefits: Highlight the exciting outdoor adventures and leadership development opportunities that Scouting provides. Have current Scouts available to share their experiences with interested families.

7 – Offer Trial Scouting Opportunities

 Sometimes, families may be hesitant to commit to Scouting without first trying it out:

• Provide a Taste of Scouting Through Open Meetings: Occasionally, host open Scout meetings where interested families can attend and participate without making a full commitment. Let them experience first hand what Scouting is all about.
• Host “Bring a Friend” Events: Organize events where Scouts can bring a friend who is not yet a member. This provides a fun and comfortable introduction to Scouting for potential new members.
• Offer Short-Term Trial Memberships: Consider offering short-term trial memberships for families who want to explore Scouting for a few months before making a full commitment. This allows them to experience the program before deciding if it’s the right fit for their child.

Conclusion

Recruiting new Scouts, especially in a small town, may present unique challenges, but it’s entirely possible with dedication and creativity. Remember that the benefits of Scouting are universal, and there are likely many families in your community who would thrive in the Scouting experience. By knowing your community, utilizing various recruitment strategies, and fostering an inclusive and welcoming environment, you can continue to grow your Scouting family and make a positive impact on the lives of young people in your village, town, or city. So, go out there, connect with your community, and let the adventure of Scouting begin for new generations of Scouts.